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Guerrilla Marketing

This tag is associated with 3 posts

Guerrilla Marketing Principles

Find a niche and fill it Use the power of publicity Don’t just sell; entertain! “Entertailing” Strive to be unique Build a community with customers Connect with the customer on an emotional level Build trust Define a unique selling proposition (USP) A key customer benefit of a product or service that sets it apart from … Continue reading

What is Market Research?

1. Market research is the vehicle for gathering the information that serves as the foundation for the Marketing Plan Collect, analyse, and interpret data related to a company’s market, customers and competitors Determining customer needs Demographics 2.  Market research does not have to be time consuming, complex, or expensive to be useful Web-based market research … Continue reading

Guerrilla Marketing Strategies

► Are unconventional, low-cost, and creative marketing techniques that allow a small company to realize a greater return from its marketing investment than do larger rivals ► Do not require large amounts of money to be effective – just creativity An effective guerrilla marketing campaign does not require an entrepreneur to spend large amounts of … Continue reading